The Mighty Argo, Located on I-70 just 35 minutes west of Denver in Idaho Springs, Colorado was in need of branding their iconic landmark building. We worked with the Argo team through a series of mood boards to discover their look and feel. We decided on a visual identity that blends the old with the new. Our vision was to mix "The Great Gatsby" with a 1970's luxury Manhatten hotel. We balance white space with clean design.