Client
APRIL 2018
ARGO
What
Branding
Logo Design
Stationary Design
The Mighty Argo, Located on I-70 just 35 minutes west of Denver in Idaho Springs, Colorado was in need of branding their iconic landmark building. We worked with the Argo team through a series of mood boards to discover their look and feel. We decided on a visual identity that blends the old with the new. Our vision was to mix "The Great Gatsby" with a 1970's luxury Manhatten hotel. We balance white space with clean design.
Website ArgoMillTour.com
{"items":["f046e596-6cdf-42fb-b00d-52ab56331a5f"],"styles":{"galleryType":"Columns","groupSize":1,"showArrows":false,"cubeImages":false,"cubeType":"fill","cubeRatio":1,"isVertical":true,"collageAmount":0.8,"collageDensity":1,"groupTypes":"1","oneRow":false,"imageMargin":0,"galleryMargin":0,"floatingImages":0,"chooseBestGroup":true,"smartCrop":false,"hasThumbnails":false,"enableScroll":true,"isGrid":false,"isSlider":false,"isColumns":false,"isSlideshow":false,"cropOnlyFill":false,"fixedColumns":1,"enableInfiniteScroll":true,"gotStyleParams":true,"selectedLayout":"6|bottom|undefined|fill|true|undefined|true","isRTL":false,"minItemSize":120,"fullscreen":true,"allowSocial":false,"allowDownload":false,"allowTitle":true,"allowDescription":false,"loveButton":false,"loveCounter":false,"videoLoop":true,"videoSound":false,"videoSpeed":1,"videoPlay":"hover","gallerySliderImageRatio":1.7777777777777777,"galleryImageRatio":2,"numberOfImagesPerRow":3,"sharpParams":{"quality":90,"usm":{"usm_a":0,"usm_r":0,"usm_t":0},"allowUsm":true},"viewMode":"preview","galleryHorizontalAlign":"center","galleryTextAlign":"center","galleryVerticalAlign":"center","itemClick":"nothing","galleryThumbnailsAlignment":"bottom","thumbnailSpacings":0,"gridStyle":0,"titlePlacement":"SHOW_ON_HOVER","hoveringBehaviour":"APPEARS","mobilePanorama":false,"isAutoSlideshow":false,"slideshowLoop":false,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"autoSlideshowInterval":4,"arrowsSize":23,"slideshowInfoSize":200,"imageLoadingMode":"BLUR","scrollAnimation":"NO_EFFECT","overlayAnimation":"NO_EFFECT","imageHoverAnimation":"NO_EFFECT","expandAnimation":"NO_EFFECT","itemBorderWidth":0,"itemBorderColor":{"themeName":"color_15","value":"rgba(47,46,46,1)"},"itemBorderRadius":0,"itemEnableShadow":false,"itemShadowOpacityAndColor":{"themeName":"color_15","value":"rgba(47,46,46,0.2)"},"itemShadowBlur":20,"loadMoreAmount":"all","itemShadowDirection":135,"itemShadowSize":10,"imageInfoType":"NO_BACKGROUND","textBoxBorderRadius":0,"textBoxBorderWidth":0,"textBoxBorderColor":{"themeName":"color_15","value":"rgba(47,46,46,1)"},"titleDescriptionSpace":6,"textsVerticalPadding":0,"textsHorizontalPadding":0,"textBoxFillColor":{"themeName":"color_12","value":"rgba(204,204,204,1)"},"textBoxHeight":0,"textImageSpace":10,"alwaysShowHover":false,"isStoreGallery":false,"previewHover":false,"calculateTextBoxHeightMode":"AUTOMATIC","galleryLayout":6,"thumbnailSize":120,"useCustomButton":false,"itemOpacity":{"themeName":"color_15","value":"rgba(47,46,46,0)"},"itemFont":{"style":{"bold":true,"italic":false,"underline":false},"family":"arial","preset":"Heading-M","editorKey":"font_5","size":18,"fontStyleParam":true,"displayName":"Basic Heading","value":"font:normal normal bold 18px/1.4em arial,\"ｍｓ ｐゴシック\",\"ms pgothic\",\"돋움\",dotum,helvetica,sans-serif;"},"itemFontSlideshow":{"family":"arial","displayName":"Basic Heading","style":{"bold":true,"italic":false,"underline":false},"size":18,"preset":"Heading-M","editorKey":"font_5","fontStyleParam":true,"value":"font:normal normal bold 18px/1.4em arial,\"ｍｓ ｐゴシック\",\"ms pgothic\",\"돋움\",dotum,helvetica,sans-serif;"},"itemDescriptionFontSlideshow":{"family":"wfont_db24f4_f80f295e10c848f68c323fa7fa833426,wf_f80f295e10c848f68c323fa7f,orig_unna_regular","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":16,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 16px/1.4em wfont_db24f4_f80f295e10c848f68c323fa7fa833426,wf_f80f295e10c848f68c323fa7f,orig_unna_regular;"},"itemDescriptionFont":{"family":"wfont_db24f4_f80f295e10c848f68c323fa7fa833426,wf_f80f295e10c848f68c323fa7f,orig_unna_regular","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":16,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 16px/1.4em wfont_db24f4_f80f295e10c848f68c323fa7fa833426,wf_f80f295e10c848f68c323fa7f,orig_unna_regular;"},"itemFontColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"itemFontColorSlideshow":{"themeName":"color_15","value":"rgba(47,46,46,1)"},"itemDescriptionFontColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"itemDescriptionFontColorSlideshow":{"themeName":"color_15","value":"rgba(47,46,46,1)"},"loadMoreButtonText":"Load more","loadMoreButtonFont":{"family":"wfont_db24f4_f80f295e10c848f68c323fa7fa833426,wf_f80f295e10c848f68c323fa7f,orig_unna_regular","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":16,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 16px/1.4em wfont_db24f4_f80f295e10c848f68c323fa7fa833426,wf_f80f295e10c848f68c323fa7f,orig_unna_regular;"},"loadMoreButtonFontColor":{"themeName":"color_15","value":"rgba(47,46,46,1)"},"loadMoreButtonColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"loadMoreButtonBorderColor":{"themeName":"color_15","value":"rgba(47,46,46,1)"},"arrowsColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"oneColorAnimationColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"isAccessible":false,"isMasonry":false,"layoutsVersion":2,"selectedLayoutV2":6,"isSlideshowFont":false,"externalInfoHeight":0},"container":{"top":"","bottom":"","left":"","right":"","width":0,"height":3864,"position":"","galleryWidth":2560,"galleryHeight":3864,"scrollBase":0}}