Joust is a startup tech company based in the lovely Denver, Colorado, a stone's throw away from our Ember office. Joust was starting from the ground up and needed direction on how to show off their awesome product. Knowing the brand's focus would be tech, millennials, and woman we worked with Joust first on the logo. Coming up with a clean mark that represents both Security and pays homage to a knight's shield the Joust logo was born. Strong type balanced with bright, but soft colors Ember Co. worked with the Joust team and a developer to create a custom website design sure to please. White space helps elevate the brand while getting right to the point!