Strategy, Concept, User Identification, Packaging Design
We worked with the senior leadership team of Tommyknocker Brewery to identify a new target demographic. The problem at hand was a outdated brewery look and feel that did not speak to fast new, younger demographic moving to Colorado.
With the new user group in mind (28-34yr old), we created various concept designs and landed on the collage style. We took elements of the victorian era and the history of Idaho Springs, and flipped in on its head. Sprinkling in funky new adventurous attitude with brighter colors and bold type.
A rework of all POS and in-house assets including; social media, menu design, banners and more.