Client
Jan 2016 - Present
Prop & Peller Pretzels
What
branding
logo refresh
packaging
website design
art direction
brand positioning
Prop and Peller Pretzels is a whacky, over-the-top group of pretzel lovers. Their old brand didn't show off their true personality but instead felt dull. We set out trying to figure out who Prop and Peller's voice was through a series of moodboards. Ultimately it was decided that they fell in-line with "The Underground Street Artist". From there it was out with the old and in with the new. The logo was updated to a more modern approach the website got a face life and all print materials we introduced to the new voice - Loud and Clear.
Note Some work was created under the Terrain Collective umbrella.
Website propandpeller.com
{"items":["27d6f0ca-c4e7-11e7-bb53-12dd26dd586a","27d71ad3-c4e7-11e7-bb53-12dd26dd586a","27d72062-c4e7-11e7-bb53-12dd26dd586a","273b472a-b344-43b1-bdc8-a17930d72f88","27d72127-c4e7-11e7-bb53-12dd26dd586a","27d721c5-c4e7-11e7-bb53-12dd26dd586a","27d72260-c4e7-11e7-bb53-12dd26dd586a","27d722e7-c4e7-11e7-bb53-12dd26dd586a","27d7237c-c4e7-11e7-bb53-12dd26dd586a","5ae78f3b-3ce9-4e90-b061-e35ce205431d","99ccf1f5-6c90-4fa5-a846-ab551dd100f0","c169ee20-e4bb-4f71-a22c-aeb8f2463ada","31a98cec-d457-4f02-ba4c-af863dd18df6"],"styles":{"galleryType":"Columns","groupSize":1,"showArrows":false,"cubeImages":false,"cubeType":"fill","cubeRatio":1,"isVertical":true,"collageAmount":0.8,"collageDensity":1,"groupTypes":"1","oneRow":false,"imageMargin":5,"galleryMargin":0,"floatingImages":0,"chooseBestGroup":true,"smartCrop":false,"hasThumbnails":false,"enableScroll":true,"isGrid":false,"isSlider":false,"isColumns":false,"isSlideshow":false,"cropOnlyFill":false,"fixedColumns":1,"enableInfiniteScroll":1,"isRTL":false,"minItemSize":120,"rotatingGroupTypes":"","rotatingCubeRatio":"","gallerySliderImageRatio":1.7777777777777777,"numberOfImagesPerRow":3,"numberOfImagesPerCol":1,"groupsPerStrip":0,"borderRadius":0,"boxShadow":0,"gridStyle":0,"mobilePanorama":false,"placeGroupsLtr":false,"viewMode":"preview","thumbnailSpacings":0,"galleryThumbnailsAlignment":"bottom","isMasonry":false,"isAutoSlideshow":false,"slideshowLoop":false,"autoSlideshowInterval":4,"useCustomButton":false,"bottomInfoHeight":0,"titlePlacement":"SHOW_ON_HOVER","galleryHorizontalAlign":"center","galleryTextAlign":"center","galleryVerticalAlign":"center","scrollSnap":false,"itemClick":"expand","fullscreen":true,"allowSocial":true,"allowDownload":false,"allowTitle":true,"allowDescription":false,"loveButton":true,"loveCounter":true,"videoPlay":"hover","scrollAnimation":"NO_EFFECT","scrollDirection":0,"overlayAnimation":"NO_EFFECT","arrowsPosition":0,"arrowsSize":23,"watermarkOpacity":40,"watermarkSize":40,"useWatermark":true,"watermarkDock":{"top":"auto","left":"auto","right":0,"bottom":0,"transform":"translate3d(0,0,0)"},"loadMoreAmount":"all","defaultShowInfoExpand":1,"allowTitleExpand":true,"allowDescriptionExpand":true,"allowLinkExpand":true,"expandInfoPosition":0,"allowFullscreenExpand":true,"fullscreenLoop":false,"galleryAlignExpand":"left","addToCartBorderWidth":1,"addToCartButtonText":"","slideshowInfoSize":200,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"hoveringBehaviour":"APPEARS","thumbnailSize":120,"magicLayoutSeed":1,"imageHoverAnimation":"NO_EFFECT","calculateTextBoxHeightMode":"AUTOMATIC","textBoxHeight":0,"textImageSpace":10,"textBoxBorderRadius":0,"textBoxBorderWidth":0,"textsVerticalPadding":0,"textsHorizontalPadding":0,"titleDescriptionSpace":6,"customButtonText":"","customButtonBorderWidth":1,"customButtonBorderRadius":0,"loadMoreButtonText":"Load more","loadMoreButtonBorderWidth":1,"loadMoreButtonBorderRadius":0,"imageInfoType":"NO_BACKGROUND","itemBorderWidth":0,"itemBorderRadius":0,"itemEnableShadow":false,"itemShadowBlur":20,"itemShadowDirection":135,"itemShadowSize":10,"imageLoadingMode":"BLUR","expandAnimation":"NO_EFFECT","imageQuality":90,"usmToggle":false,"usm_a":0,"usm_r":0,"usm_t":0,"videoSound":false,"videoSpeed":1,"videoLoop":true,"gotStyleParams":true,"selectedLayout":"6|bottom|1|fill|true|0|1","showVideoPlayButton":true,"galleryImageRatio":2,"sharpParams":{"quality":90,"usm":{}},"imageLoadingWithColorMode":"PICKED_COLOR","imageRatioType":"FIXED","numberOfDisplayedItems":3,"itemBorderColor":"color-5","itemShadowOpacityAndColor":{"value":"rgba(0, 0, 0, 0.2)"},"textBoxBorderColor":"color-5","textBoxFillColor":"color-2","alwaysShowHover":false,"isStoreGallery":false,"previewHover":false,"galleryLayout":6,"itemOpacity":{"themeName":"color_15","value":"rgba(47,46,46,0.6)"},"itemFont":{"style":{"bold":true,"italic":false,"underline":false},"family":"arial","preset":"Heading-M","editorKey":"font_5","size":18,"fontStyleParam":true,"displayName":"Basic Heading","value":"font:normal normal bold 18px/1.4em arial,\"ｍｓ ｐゴシック\",\"ms pgothic\",\"돋움\",dotum,helvetica,sans-serif;"},"itemFontSlideshow":{"family":"arial","displayName":"Basic Heading","style":{"bold":true,"italic":false,"underline":false},"size":18,"preset":"Heading-M","editorKey":"font_5","fontStyleParam":true,"value":"font:normal normal bold 18px/1.4em arial,\"ｍｓ ｐゴシック\",\"ms pgothic\",\"돋움\",dotum,helvetica,sans-serif;"},"itemDescriptionFontSlideshow":{"family":"wfont_db24f4_f80f295e10c848f68c323fa7fa833426,wf_f80f295e10c848f68c323fa7f,orig_unna_regular","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":16,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 16px/1.4em wfont_db24f4_f80f295e10c848f68c323fa7fa833426,wf_f80f295e10c848f68c323fa7f,orig_unna_regular;"},"itemDescriptionFont":{"family":"wfont_db24f4_f80f295e10c848f68c323fa7fa833426,wf_f80f295e10c848f68c323fa7f,orig_unna_regular","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":16,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 16px/1.4em wfont_db24f4_f80f295e10c848f68c323fa7fa833426,wf_f80f295e10c848f68c323fa7f,orig_unna_regular;"},"itemFontColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"itemFontColorSlideshow":{"themeName":"color_15","value":"rgba(47,46,46,1)"},"itemDescriptionFontColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"itemDescriptionFontColorSlideshow":{"themeName":"color_15","value":"rgba(47,46,46,1)"},"loadMoreButtonFont":{"family":"wfont_db24f4_f80f295e10c848f68c323fa7fa833426,wf_f80f295e10c848f68c323fa7f,orig_unna_regular","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":16,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 16px/1.4em wfont_db24f4_f80f295e10c848f68c323fa7fa833426,wf_f80f295e10c848f68c323fa7f,orig_unna_regular;"},"loadMoreButtonFontColor":{"themeName":"color_15","value":"rgba(47,46,46,1)"},"loadMoreButtonColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"loadMoreButtonBorderColor":{"themeName":"color_15","value":"rgba(47,46,46,1)"},"isAccessible":false,"allowLeanGallery":false,"layoutsVersion":2,"selectedLayoutV2":6,"isSlideshowFont":false,"externalInfoHeight":0},"container":{"top":"","bottom":"","left":"","right":"","width":980,"height":10071,"position":"","avoidGallerySelfMeasure":true,"galleryWidth":990,"galleryHeight":10071,"scrollBase":0}}