Jan 2016 - Present

Prop & Peller Pretzels



logo refresh


website design

art direction
brand positioning

Prop and Peller Pretzels is a whacky, over-the-top group of pretzel lovers. Their old brand didn't show off their true personality but instead felt dull. We set out trying to figure out who Prop and Peller's voice was through a series of moodboards. Ultimately it was decided that they fell in-line with "The Underground Street Artist". From there it was out with the old and in with the new. The logo was updated to a more modern approach the website got a face life and all print materials we introduced to the new voice - Loud and Clear.  



Note   Some work was created under the Terrain Collective umbrella.