TAOG products are formulated by a pain activist, botanist and a doctor of Traditional Chinese Medicine. Each formula is based on classical martial arts ‘hit formulas’ and remedies. For centuries, Chinese martial arts masters held their highly-prized remedies in great secrecy as many believe it was their lineage’s hit formula that set their athletes apart from others allowing them to train harder and heal quicker.
We worked with TAOG to not only help define their voice but their visual voice as well. Keeping things dark and sleek, we elevate the brand to showcase a beautiful product that fits into their high-end target audience.