Client
SEPTEMBER 2019
TAOG
What
Branding
Logo Design
Stationary Design
Packaging Design
P.O.P. Design
TAOG products are formulated by a pain activist, botanist and a doctor of Traditional Chinese Medicine. Each formula is based on classical martial arts ‘hit formulas’ and remedies. For centuries, Chinese martial arts masters held their highly-prized remedies in great secrecy as many believe it was their lineage’s hit formula that set their athletes apart from others allowing them to train harder and heal quicker.
We worked with TAOG to not only help define their voice but their visual voice as well. Keeping things dark and sleek, we elevate the brand to showcase a beautiful product that fits into their high-end target audience.
Website ThisIsTAOG.com
{"items":["177bc61a-9753-4a0b-b191-7e8d5152a899","4f29fd2b-72d2-4cd6-89c4-ed51eb5a681d","2ae73d97-3923-4f05-bade-930c006659f1","3b835818-eadf-4f4b-bcdd-105eade7adb0","883e5702-d92b-4048-a241-0591f1c4d85a","3115351f-9ff9-4732-97df-58e3862b0aee","1d78fee3-0c35-4e84-8a71-c075cf783acd","d3e9c931-2642-4e20-8148-358aff5b327a","03af7a15-360a-4543-a18b-763a5af578ea","620f5a16-c9fb-4663-87b3-b5d0ddee1f1b","fc4eeca5-e962-4f0a-86f4-0a75d88f681c","7cd17389-742b-4df0-be0d-54fea7a57ee0","d4d5def6-b105-46b7-a664-3a6fae2d7936"],"styles":{"galleryType":"Columns","groupSize":1,"showArrows":true,"cubeImages":false,"cubeType":"fill","cubeRatio":1,"isVertical":true,"collageAmount":0.8,"collageDensity":1,"groupTypes":"1","oneRow":false,"imageMargin":0,"galleryMargin":0,"floatingImages":0,"chooseBestGroup":true,"smartCrop":false,"hasThumbnails":false,"enableScroll":true,"isGrid":false,"isSlider":false,"isColumns":false,"isSlideshow":false,"cropOnlyFill":false,"fixedColumns":1,"enableInfiniteScroll":true,"isRTL":false,"minItemSize":120,"rotatingGroupTypes":"","rotatingCubeRatio":"","gallerySliderImageRatio":1.7777777777777777,"numberOfImagesPerRow":3,"numberOfImagesPerCol":1,"groupsPerStrip":0,"borderRadius":0,"boxShadow":0,"gridStyle":0,"mobilePanorama":false,"placeGroupsLtr":false,"viewMode":"preview","thumbnailSpacings":0,"galleryThumbnailsAlignment":"bottom","isMasonry":false,"isAutoSlideshow":false,"slideshowLoop":false,"autoSlideshowInterval":4,"useCustomButton":false,"bottomInfoHeight":0,"titlePlacement":"SHOW_ON_HOVER","galleryHorizontalAlign":"center","galleryTextAlign":"center","galleryVerticalAlign":"center","scrollSnap":false,"itemClick":"nothing","fullscreen":true,"allowSocial":true,"allowDownload":false,"allowTitle":true,"allowDescription":false,"loveButton":true,"loveCounter":false,"videoPlay":"hover","scrollAnimation":"NO_EFFECT","scrollDirection":0,"overlayAnimation":"NO_EFFECT","arrowsPosition":0,"arrowsSize":23,"watermarkOpacity":40,"watermarkSize":40,"useWatermark":true,"watermarkDock":{"top":"auto","left":"auto","right":0,"bottom":0,"transform":"translate3d(0,0,0)"},"loadMoreAmount":"all","defaultShowInfoExpand":1,"allowTitleExpand":true,"allowDescriptionExpand":true,"allowLinkExpand":true,"expandInfoPosition":0,"allowFullscreenExpand":true,"fullscreenLoop":false,"galleryAlignExpand":"left","addToCartBorderWidth":1,"addToCartButtonText":"","slideshowInfoSize":200,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"hoveringBehaviour":"APPEARS","thumbnailSize":120,"magicLayoutSeed":1,"imageHoverAnimation":"NO_EFFECT","calculateTextBoxHeightMode":"AUTOMATIC","calculateTextBoxWidthMode":"PERCENT","textBoxHeight":0,"textBoxWidth":200,"textBoxWidthPercent":50,"textImageSpace":10,"textBoxBorderRadius":0,"textBoxBorderWidth":0,"textsVerticalPadding":0,"textsHorizontalPadding":0,"titleDescriptionSpace":6,"customButtonText":"","customButtonBorderWidth":1,"customButtonBorderRadius":0,"loadMoreButtonText":"Load more","loadMoreButtonBorderWidth":1,"loadMoreButtonBorderRadius":0,"imageInfoType":"NO_BACKGROUND","itemBorderWidth":0,"itemBorderRadius":0,"itemEnableShadow":false,"itemShadowBlur":20,"itemShadowDirection":135,"itemShadowSize":10,"imageLoadingMode":"BLUR","expandAnimation":"NO_EFFECT","imageQuality":90,"usmToggle":false,"usm_a":0,"usm_r":0,"usm_t":0,"videoSound":false,"videoSpeed":1,"videoLoop":true,"gotStyleParams":true,"selectedLayout":"6|bottom|1|fill|true|0|true","showVideoPlayButton":true,"galleryImageRatio":2,"sharpParams":{"quality":90,"usm":{"usm_a":0,"usm_r":0,"usm_t":0},"allowUsm":true},"imageLoadingWithColorMode":"PICKED_COLOR","imageRatioType":"FIXED","numberOfDisplayedItems":3,"itemBorderColor":"color-5","itemShadowOpacityAndColor":{"value":"rgba(0, 0, 0, 0.2)"},"textBoxBorderColor":"color-5","textBoxFillColor":"color-2","alwaysShowHover":false,"isStoreGallery":false,"previewHover":false,"galleryLayout":6,"itemOpacity":{"themeName":"color_15","value":"rgba(47,46,46,0)"},"itemFont":{"style":{"bold":true,"italic":false,"underline":false},"family":"arial","preset":"Heading-M","editorKey":"font_5","size":18,"fontStyleParam":true,"displayName":"Basic Heading","value":"font:normal normal bold 18px/1.4em arial,\"ｍｓ ｐゴシック\",\"ms pgothic\",\"돋움\",dotum,helvetica,sans-serif;"},"itemFontSlideshow":{"family":"arial","displayName":"Basic Heading","style":{"bold":true,"italic":false,"underline":false},"size":18,"preset":"Heading-M","editorKey":"font_5","fontStyleParam":true,"value":"font:normal normal bold 18px/1.4em arial,\"ｍｓ ｐゴシック\",\"ms pgothic\",\"돋움\",dotum,helvetica,sans-serif;"},"itemDescriptionFontSlideshow":{"family":"wfont_db24f4_f80f295e10c848f68c323fa7fa833426,wf_f80f295e10c848f68c323fa7f,orig_unna_regular","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":16,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 16px/1.4em wfont_db24f4_f80f295e10c848f68c323fa7fa833426,wf_f80f295e10c848f68c323fa7f,orig_unna_regular;"},"itemDescriptionFont":{"family":"wfont_db24f4_f80f295e10c848f68c323fa7fa833426,wf_f80f295e10c848f68c323fa7f,orig_unna_regular","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":16,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 16px/1.4em wfont_db24f4_f80f295e10c848f68c323fa7fa833426,wf_f80f295e10c848f68c323fa7f,orig_unna_regular;"},"itemFontColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"itemFontColorSlideshow":{"themeName":"color_15","value":"rgba(47,46,46,1)"},"itemDescriptionFontColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"itemDescriptionFontColorSlideshow":{"themeName":"color_15","value":"rgba(47,46,46,1)"},"loadMoreButtonFont":{"family":"wfont_db24f4_f80f295e10c848f68c323fa7fa833426,wf_f80f295e10c848f68c323fa7f,orig_unna_regular","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":16,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 16px/1.4em wfont_db24f4_f80f295e10c848f68c323fa7fa833426,wf_f80f295e10c848f68c323fa7f,orig_unna_regular;"},"loadMoreButtonFontColor":{"themeName":"color_15","value":"rgba(47,46,46,1)"},"loadMoreButtonColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"loadMoreButtonBorderColor":{"themeName":"color_15","value":"rgba(47,46,46,1)"},"responsive":false,"isAccessible":false,"allowLeanGallery":false,"layoutsVersion":2,"selectedLayoutV2":6,"isSlideshowFont":false,"externalInfoHeight":0,"externalInfoWidth":0},"container":{"top":"","bottom":"","left":"","right":"","width":0,"height":13967,"position":"","avoidGallerySelfMeasure":true,"galleryWidth":2560,"galleryHeight":13967,"scrollBase":0}}