MESH™
MESH™ is our custom branding framework built to guide the entire brand process from start to finish. It stands for Macro, Expression, Systems, and Hone—four clear phases that help us move from strategy to identity to real-world rollout. Each phase builds on the last to create powerful brands
Macro
We zoom out to understand and ask questions about your business, audience, and goals. This phase lays the strategic foundation that shapes every part of your brand.
Expression
We bring your brand to life visually and verbally. This includes your logo, colors, typography, voice, and story.
System
We build the tools your brand needs to show up in the world. This includes websites, print materials, and other assets. This flexes based on deliverables needed.
Hone
We monitor how your brand is performing across touchpoints. This phase is about making thoughtful tweaks, tightening the system, and ensuring everything stays clear, consistent, and effective.
