Manitou Life is a property services company based in Northern Michigan, offering short-term rental management and hospitality experiences. We began by digging into their audience, understanding how guests think, feel, and emotionally connect with a place. From there, we built a visual identity that felt elevated yet approachable, reflecting the natural beauty and ease of Northern Michigan living. We designed branded goods and in-property touchpoints that enhanced the guest experience while reinforcing the brand. We also helped refine their service offering, making it clear and focused while still leaving space for future growth into new verticals.